Cyclone Creative

Branding
A bold new identity for an agency built to disrupt culture.

Cyclone Creative

Branding
Year
2021
Client

Cyclone Creative

The Brief

Cyclone Creative had evolved significantly, but its existing identity no longer reflected the agency it had become. The brand needed to better represent its expanded capabilities, creative confidence and culture-disrupting approach, while positioning Cyclone as a contemporary, full-service creative partner.

The challenge was to create a distinctive identity that could capture the agency’s personality, stand apart in a competitive market and remain flexible across every touchpoint—from presentations and social content to campaigns, motion and digital experiences.

‍

Originally from Finland, Naomi Wilson studied graphic design and illustration at Hyper Island in Stockholm. She has been nominated for mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat, and has given talks at  nunc ut sem vitae risus tristique posuere across the United States and Europe.
The SOLUTION

The refreshed identity was built around Cyclone Creative’s belief in the power of culture disruption—challenging convention, shifting perspectives and creating work that gets people talking.

An editorial wordmark was paired with bold typography, expressive graphic elements and a confident monochromatic palette, punctuated by moments of vibrant colour. Contrasting visual styles bring structure and spontaneity together, reflecting the balance between strategic thinking and creative experimentation.

The result is a flexible brand system designed to adapt across print, digital and motion while maintaining a strong and recognisable Cyclone Creative presence.

‍

Originally from Finland, Naomi Wilson studied graphic design and illustration at Hyper Island in Stockholm. She has been nominated for mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat, and has given talks at  nunc ut sem vitae risus tristique posuere across the United States and Europe.
No items found.
No items found.
No items found.
No items found.
The CHALLENGE
Originally from Finland, Naomi Wilson studied graphic design and illustration at Hyper Island in Stockholm. She has been nominated for mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat, and has given talks at  nunc ut sem vitae risus tristique posuere across the United States and Europe.
No items found.
The APPROACH
Originally from Finland, Naomi Wilson studied graphic design and illustration at Hyper Island in Stockholm. She has been nominated for mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat, and has given talks at  nunc ut sem vitae risus tristique posuere across the United States and Europe.
No items found.
The PROBLEM STATEMENT
The STEPS
No items found.
The RESULTS
Next Project
For further information, please contact me via:
email
kajendran@gmail.com
Linkedin
linkedin.com/in/kajenk